About Marce — Curated Connections

Marce Olson · Founder

Meet Marce

Experience at the Intersection of Luxury Hospitality and Travel Advisors

Marce Olson has spent more than 25 years immersed in luxury hospitality, building expertise across hotel sales, global representation, and relationships with leading travel advisors. Her career has given her a deep understanding of what exceptional partners need to communicate and what advisors need to know in order to confidently recommend an experience to their clients.

Her approach goes beyond surface-level features and beautiful imagery. She looks at the details that truly define a partnership: the service philosophy, the people behind the experience, the level of care, communication, discretion, and ultimately whether a partner is the right fit for the traveler.

This perspective allows Marce to create thoughtful connections between distinctive partners and the advisors who value what makes them unique.

The Why

Why I Created Curated Connections

After decades working in luxury hospitality, I saw something that stayed with me: the most meaningful travel experiences are rarely defined by a name or a beautiful property alone. They are created when there is a genuine alignment between the traveler, the advisor, and the people delivering the experience.

I also saw how difficult it can be for exceptional independent hotels, villas, and destination partners to tell their story in a way that reaches the right audience. At the same time, advisors are constantly navigating more choices than ever and need trusted insight to know which partners will truly deliver for their clients.

Curated Connections was created to bridge that gap.

I intentionally represent a select group of partners I believe in, taking the time to understand their service philosophy, their strengths, and the experiences they create. This allows me to provide advisors with more than information. It allows me to offer thoughtful guidance, honest perspective, and connections built on trust.

Because in luxury travel, the right fit matters. It is not about having the most options. It is about having the right ones.

The Foundation

Experience That Shapes My Approach

My career has taken me through some of the most respected names in luxury hospitality, including Essex House, Nikko Hotels, Four Seasons Beverly Wilshire, Casa Del Mar, Shutters on the Beach, Halekulani, and Oetker Collection. As Head of Global Sales for Oetker Collection, I represented some of the world’s most celebrated hotels, including Hotel du Cap-Eden-Roc and Le Bristol Paris.

Those experiences gave me a unique perspective on what creates lasting partnerships in luxury travel. A remarkable property or extraordinary itinerary may open the door, but trust, thoughtful communication, consistency, and follow-through are what sustain a relationship.

That philosophy continues to guide how I work today: taking the time to understand each partner deeply and connecting them with advisors who will genuinely appreciate what makes them special.

Experience Snapshot

25+ Years

Luxury hospitality and travel sales

Global Perspective

Hotel sales and representation across leading international brands

Advisor Relationships

Long-standing experience working with luxury travel advisors

Focused Representation

Personal knowledge of every partner in the collection

The Commitment

Integrity in Every Connection

At the heart of Curated Connections is a commitment to authenticity. I believe representation is not about simply adding names to a portfolio or creating more noise in an already crowded marketplace. It is about knowing the partners I represent, understanding their strengths, and being thoughtful about where and how they are introduced.

Every recommendation is made with care. Every relationship is built on trust. My goal is to create connections that are meaningful, aligned, and valuable for everyone involved: the partner, the advisor, and ultimately the traveler.

Experience, Perspective, and Personal Representation